Your Privacy Matters
at 7u78

Introduction

7u78 ("we", "us", "our", "the Platform") is committed to protecting the privacy and personal data of all individuals who use our online casino and sports betting services. This Privacy Policy describes the types of personal data we collect, the purposes for which we use it, the conditions under which we share it, and the rights you hold as a data subject.

This policy applies to all services offered through the 7u78 platform, including casino games, sports betting, live dealer games, and all associated account, payment, and support functions. It covers data collected through the 7u78 website, mobile-optimised browser sessions, and any other digital access point through which you interact with our services.

We are committed to aligning our data protection practices with internationally recognised standards including GDPR principles, even as we operate primarily to serve players in Bangladesh. We treat the privacy of our Bangladeshi player base — from Dhaka and Chittagong to Sylhet, Khulna, Rajshahi, and beyond — with the same rigour and respect we would apply in any jurisdiction.

Data We Collect

7u78 collects personal data through several channels including account registration, KYC verification, payment processing, platform usage, and direct communications with our support team. The categories of personal data we collect are set out in the table below.

2.1 Data You Provide Voluntarily

This includes all information you actively enter during registration, identity verification, payment set-up, and support communications. You are under no obligation to provide this data, but without it we may be unable to open or maintain your account or process your transactions.

2.2 Data Collected Automatically

When you access the 7u78 platform, certain technical and usage data is collected automatically through cookies, server logs, and similar technologies. This data is used for platform security, fraud detection, performance optimisation, and service improvement purposes. Please refer to Section 6 for full details on our cookie practices.

How We Use Your Data

7u78 uses your personal data only for clearly defined, legitimate purposes. We do not process your data in ways that are incompatible with the purposes for which it was originally collected. The primary purposes for which we use each category of data are detailed below.

• Account creation and management: Identity and contact data are used to open, maintain, and administer your 7u78 player account, including verifying your eligibility to use the platform.
• Identity verification (KYC): We use identity and financial data to meet our know-your-customer obligations, verify the ownership of payment methods, and prevent fraudulent account creation.
• Payment processing: Financial data is used to process deposits and withdrawals via bKash, Nagad, Rocket, Upay, and supported bank transfer methods, and to maintain accurate transaction records.
• Customer support: Communications data and account data are used to resolve queries, investigate complaints, and deliver an effective support service via live chat and email.
• Fraud and security: Technical and usage data are used to detect, investigate, and prevent fraudulent activity, multi-accounting, money laundering, and other prohibited conduct.
• Responsible gaming compliance: Responsible gaming data and usage data are used to monitor for indicators of problem gambling, enforce self-exclusion and deposit limit restrictions, and provide appropriate intervention where required.
• Service improvement and analytics: Aggregated and anonymised usage data is used to understand how players interact with the platform, identify areas for improvement, and test new features.
• Marketing communications (where consented): Where you have explicitly opted in to receive promotional communications, we may use your contact data to send you information about offers, bonuses, and platform news. You may opt out at any time by contacting [email protected].

Legal Basis for Processing

Every processing activity carried out by 7u78 rests on a documented legal basis. We rely on the following legal grounds depending on the nature and purpose of the processing:

• Contractual necessity: Processing your identity, contact, and financial data is necessary to fulfil the contract formed when you open a 7u78 account and use our services.
• Legal obligation: KYC verification, transaction record-keeping, and responsible gaming monitoring are carried out to comply with applicable anti-money laundering and consumer protection obligations.
• Legitimate interests: Processing technical and usage data for fraud prevention, platform security, and service improvement is based on our legitimate interest in operating a safe, reliable, and high-quality platform.
• Consent: Marketing communications and non-essential cookie placement are processed only where you have provided freely given, specific, informed consent. You may withdraw this consent at any time without detriment to your account.

Data Sharing & Third Parties

7u78 does not sell, rent, or commercially exploit your personal data. We share data with third parties only to the extent necessary to deliver our services, meet legal obligations, or protect the integrity of the platform. The categories of third parties with whom we may share your data are as follows:

• Payment service providers: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, and other supported payment partners receive the financial data necessary to process your deposits and withdrawals securely.
• Game providers: Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, Ezugi, and other certified studio partners may receive limited technical identifiers necessary to deliver their games within the 7u78 platform environment.
• Identity verification providers: Specialist KYC service partners may process your identity documents on our behalf under strict data processing agreements.
• Fraud prevention and security partners: Technical data may be shared with security service providers engaged to protect the platform against fraud, cyber-attacks, and other threats.
• Legal and regulatory authorities: Where required by applicable law, court order, or regulatory directive, we may disclose personal data to competent legal authorities.

All third-party service providers engaged by 7u78 are bound by contractual data processing agreements that require them to process your data securely, only for the specified purpose, and in accordance with applicable data protection standards.

Cookies & Tracking Technologies

7u78 uses cookies and similar tracking technologies to operate the platform, maintain session state, detect fraud, and — where you have consented — to understand how players interact with our services so we can improve them. A cookie is a small text file stored on your device by your browser when you visit a website.

6.1 Types of Cookies We Use

• Strictly Necessary Cookies: These cookies are essential for the platform to function. They manage your login session, maintain your account state across pages, and support core security features. These cookies cannot be disabled without impairing your ability to use the platform.
• Performance & Analytics Cookies: Where you have consented, these cookies collect anonymised information about how you use the platform — such as which pages you visit most frequently and whether you encounter any errors. This data is used solely to improve the platform experience.
• Functional Cookies: These cookies remember your preferences such as language selection and display settings to provide a more personalised experience across sessions.

6.2 Managing Cookies

You can manage your cookie preferences through your browser settings. Most browsers allow you to block, delete, or receive notifications about cookies. Please note that blocking strictly necessary cookies will affect your ability to log in and use the platform. For detailed guidance on managing cookies, refer to your browser's help documentation.

Data Retention

7u78 retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable law. Our standard retention periods are as follows:

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with our internal data lifecycle procedures. Anonymised data may be retained indefinitely for aggregate analytical purposes.

Data Security

7u78 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. Our security framework includes:

• SSL/TLS encryption: All data transmitted between your browser and the 7u78 platform is protected by SSL encryption, as indicated by the padlock in your browser's address bar.
• Encryption at rest: Personal data stored on our servers is encrypted using AES-256 symmetric encryption, ensuring that even in the unlikely event of a physical server compromise, data remains inaccessible.
• Access controls: Access to personal data is restricted to authorised 7u78 personnel on a strict need-to-know basis. All internal access is logged and audited regularly.
• Intrusion detection: Our infrastructure is monitored continuously for signs of unauthorised access, suspicious activity, and known attack patterns using automated detection systems.
• Regular security assessments: We conduct periodic security reviews and vulnerability assessments to identify and remediate potential weaknesses in our systems before they can be exploited.

While we take all reasonable precautions, no digital system can be guaranteed to be entirely free from risk. In the event of a data breach that is likely to result in a risk to your rights and freedoms, 7u78 will notify affected players without undue delay.

Your Data Rights

As a data subject, you hold a meaningful set of rights in relation to the personal data 7u78 holds about you. We are committed to honouring these rights promptly and without unnecessary barriers. Your rights include:

• Right of access: You have the right to request a copy of the personal data we hold about you, along with information about how it is used and with whom it is shared.
• Right to rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected or updated.
• Right to erasure: In certain circumstances — for example, where data is no longer needed for the original purpose or where you withdraw consent — you may request that we delete your personal data. This right is subject to our legal retention obligations.
• Right to restriction: You may ask us to restrict the processing of your personal data in specific circumstances, such as while the accuracy of the data is being contested.
• Right to data portability: Where processing is based on consent or contractual necessity, you may request that we provide your data in a structured, machine-readable format so you can transfer it to another service.
• Right to object: You have the right to object to processing based on legitimate interests, including profiling, where your particular circumstances justify doing so.
• Right to withdraw consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.

To exercise any of these rights, please contact us at [email protected] with the subject line "Data Rights Request" and your registered username. We will respond within a reasonable timeframe, typically no longer than 30 days. There is no charge for exercising your rights unless a request is manifestly unfounded or excessive.

Children's Privacy

The 7u78 platform is strictly for adults aged 21 and above. We do not knowingly collect personal data from persons under the age of 21. If we become aware that a minor has provided us with personal data or has registered an account, we will immediately close the account and securely delete all associated data.

If you are a parent or guardian and believe that a person under 21 has registered on the 7u78 platform, please contact us immediately at [email protected] so we can take prompt action. We take the protection of young people extremely seriously and have zero tolerance for underage access to gambling services.

International Data Transfers

In the course of delivering our services, personal data may be transferred to and processed by our service providers in locations outside Bangladesh — for example, game providers whose servers are based in Europe or elsewhere. Wherever such transfers occur, 7u78 ensures that appropriate safeguards are in place to protect your personal data to a standard equivalent to that described in this policy. These safeguards include contractual data protection clauses with all international service providers and, where available, reliance on recognised data transfer mechanisms.

We do not transfer your personal data to any jurisdiction that does not provide an adequate level of protection without first implementing the appropriate contractual and technical safeguards required to maintain the security and integrity of your information.

Changes to This Privacy Policy

7u78 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, legal obligations, or platform features. When we make material changes to this policy, we will notify registered players via their registered email address and update the "Last Updated" date at the top of this document.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your data. Your continued use of the 7u78 platform following notification of changes constitutes your acknowledgment of the updated policy. If you do not agree with any changes, you should discontinue use of the platform and may request account closure by contacting our support team.

Previous versions of this Privacy Policy are available on request by contacting [email protected].

Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way 7u78 handles your personal data, please contact our support team using the details below. We are available 24 hours a day, 7 days a week, and all communications are handled in English.

• Live Chat: Available directly on the 7u78 platform. Average response time under 5 minutes during BST peak hours (UTC+6).
• Email: [email protected] — for data rights requests, privacy queries, and formal complaints. Please include your registered username and the subject line "Privacy Enquiry" to help us route your request efficiently.

We aim to acknowledge all privacy-related enquiries within one business day and to resolve them fully within 30 days. For complex data rights requests, we may request additional information to verify your identity before processing your request.